Creating Better Logo for business

Logo is a signature/mark in your brand. And it plays a vital role in marketing and promoting process of your company. Also we can introduce a Logo as a single element that can reflect your company and pass your massage in an effective way. (See my introducing logo design post for more details about logo)

When creating a logo for a company, there are few most important things to consider as a customer or a designer.in this post I’m going to explain about those steps both designer and buyer should follow.

As a designer

1. Choose a budget

  Most critical thing to consider when creating logo design is a budget.as a designer you should consider about the budget that buyer can reserve for this task. It’s better to discuss about budget with buyer before get started the project.

2.  Consider about the type of company

Once you finalize the budget, the next critical thing is to consider is the type of company that your need to create a logo. Understanding about the company type will help you to decide a logotype that most appropriate for buyers requirement.

3. Consider about the company’s target audience

This is also very critical point to consider when creating a logo design. If you can gain proper knowledge about company’s target audience, you will be able to design better Logo.

4. Discuss with a buyer about his/her Design Ideas

 It’s better to discus with buyer about his/her design ideas and other requirements they have. You can understand about their imaginations about design and make better design according to them. And make them satisfied with your result.

5. Illustrate few different ideas and let buyer to choose one.

After collect above information, Illustrate few ideas roughly and ask buyer to select one of them. (present 3 to 5 best sketches) After buyer select one, then do the final sketch and present it professionally. (I’ll tell you how to present your design in creative way in future post)

As a Customer.

1.       Discuss  With a designer about a budget.

As a buyer it’s also critical to discuss with designer about a budget. You can invite more than one designer for your project and select better one who can complete your task for acceptable price.

Then go ahead with him/her...

2.       Tell him/her about your company and target audience clearly.

If you can provide clear description about your company, designer can create more creative and effective design, so always try to provide him/her a good and clear description to create good imagination in his/her mind about design.

3.       Tell a designer about your design ideas.

Tell your design ideas to designer if you have. And also tell any other concern if you have about logo...

Following above things you'll be able to create appropriate logo for particular company.
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