Introducing Logo Design

Introducing logo

Logo is a graphic mark, symbol or emblem mostly used by companies organizations or persons to promote and increase their public recognition. There are various type of logos in use these days and it has become most critical part of business and promoting industries. Good logo always should be able to get people’s attention from simplicity and memorability. In this post, I’m going to describe you about basic types of logos and what kind of businesses are using those specified types commonly.

Few famous logos. 

   

Types of Logos

There are many type of logos in use these days. I’ll mainly categorize them in to five main categories and show you some examples with each logo type.

Symbol or Icon

This is most famous logotype that use to represent the company in a simple but bold manner. In most cases, the image is abstract and stylish to give the proper meaning and recognition. Most companies that have this type of logos have very simple and minimal main logo. This type of logos are mostly appropriate for a large businesses. Many large companies use this type of logos such as Apple, Shell and Mercerize-Benz.   

   

Word mark

Some companies use stylize and unique text logos that spell out their company name, most of times they create custom fonts to use for their branding and marketing purpose. Company like Facebook, Disney and Sony Use this type of logos.

Letter mark

This type of logos use Initials of company name as symbol to represent their identity. Many companies choose this type of logos because their initials can be graphically use to symbolize their purpose. Some companies like Hewlett Packard, Green electric use this type of logos.         

Combination marks

  This type of logos are combination of symbols and word mark. Well-designed combination logo looks just as good with the elements separated as it does with together. Adidas, Sprint, Hawaiian Airlines logos are examples.

Emblem

This type of logos enhanced the company name within the design. Companies like Harley Davidson, Starbucks use this type of logo types.

Hope you get something better from this post. If you have any question or anything to say me, let me know in the comments section bellow. If you think this post was helpful, share this with your friends.