Typography for logo

Before get started a logo design project, it's very impotent to have proper knowledge about typography. today in this article I'm going to describe about typography briefly, I'll mention more advance things in typography in my future post.hope this article will be helpful for beginners to gain some knowledge about typography. 

Typography Basics

Typography is a word derived from two Greek words, roughly translating to “form” and “to write”. In abstract terms typography is a form of art. It is the art of constructing and arranging type to make the written text look beautiful and artistic, all the while maintaining its readability.

Typography is said to have been around since the 2^nd millennium BC, with many of its traces found in various places. Typography kept evolving with various times and various printing techniques as well, until computers revolutionized it completely, where artists could create typography digitally. Today, they are used in various mediums all over the world, and are considered to be a very emotional and raw form of communication. Typography also has many different arrangement types such as point size, leading, letter-spacing, kerning, line length, and of course, typefaces.

Typefaces

A term that associates well with typography is typeface or typefaces. A typeface (singular) is a specific kind of design for specific set of characters (such as all 26 letters and 0-9 numbers, etc.). These letters and numbers, in a specific type of typeface look different than they would look with another type of typeface. There are two main categories of typefaces, namely serif and sans serif. Serif typefaces are slightly decorative, making the characters seems a bit fancy and easy to read. Sans serif, as in, without serif, are the typefaces which are simple and made of basic lines.

Popular types of typefaces are Times Roman (sans serif), Courier, and Helvetica (serif). However, these are names that immediately remind one of a font, but typefaces are not the same as fonts. The main difference here is that a typeface is vast and considered a type family which covers every characteristic such as size, italics, etc., consisting of various fonts. A font is simply a part of a typeface – a family member, if your will, and is specific. However, both font and typeface have variables, which are an important aspect whenever anyone makes use of typeface.

Type Variables

Type variables are what define and differentiate a single typeface. Using various type variables, a single typeface can be used in many ways. The basic type variables are:

Case: This variable relates to the capitalization or lack of capitalization of a text using lowercase, uppercase, sentence case, toggle case, etc.

Examples: Text sample (Sentence case), text sample (lowercase), TEXT SAMPLE (uppercase), tEXTsAMPLE (toggle case)

Differentiate: This a variable that differentiates one part of the text from another by using different ways like color, space, bold/italic, tint, etc.

Examples: TextSample, Text Sample, Text Sample, Text Sample

Letterspace: The space between the letters makes us the variable of letterspacing and can be used in many ways.

Examples: Text sample, t e x t s a m p l e, TEXTSAMPLE

There are thousands of typefaces available today, with just as many fonts, with just as many variables so typeface can be use in countless different ways.

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