Get started with logo design.

There are few critical points to consider before starting logo design project. From this post I’m going to describe how to start your first logo design project correctly and go ahead step by step…

Before you get started, you must have good understanding about logos and the things you should consider when working with customer. Read my earlier posts to get some knowledge about those things.

Principles of good logo design.

Effective logo should be distinctive, appropriate, practical, graphic, simple and should be able to convey intended massage. There are few principle you should follow when designing a logo to get better result.

1.       It must be simple – main thing we should consider when designing a logo. Simple design always allows easy recognition and allows to be more memorable.

2.       Memorable - effective logo design should always be memorable, this can be archived from simplicity and other principles.

3.        Unique – Great logo always should be unique.so, always try to do something new, fresh and attractive.

4.       Versatile – good logo always should be able to use for various purposes, e.g. :- logo can be used for print in a paper, web use, print  in a t shirt and also be good in black and white as well as color.

      

5.       Appropriate – Logo should represent the company, and should be able to convey intended massage.  

Price your work

I've described this step on my “Creating better logo for business” post. This is very critical thing to do before starting your project, discuss with your client about budget that he/her can reserved for this task.

Write up a contract

Before get started your project, write up a contract, it adds security to you and your client and ensures that you and client both agreed about conditions and other concerns of project, it’s very critical thing to do if you intend to get paid by your project.

Use this resources to write better contract

• Contract Basics: Getting the Client to sign on the Dotted Line
• Craft a Contract for Your Desktop Publishing Business

Ask the questions

I've describe this in  my previous post too…ask buyer about his/her company type, mission, target audience, competitors and other important details. And also ask about their design ideas to get better result according to them.

Do your research

Sometimes your client will be unable to create better image on your mind about his/her company. So, Search online to collect more details about company, its mission, competitors and other details and create clear image on your mind about company and appropriate logo types.

Get Ideas from References  

Search online for related logo designs, competitor’s logo designs, and Design trends related to your field to get more ideas and reach most successful design finally.

Use resources

Conduct your search into the related resources like e books, design inspirations, trend reports etc….you’ll be able to collect more information and they’ll lead you to better result.

Follow above tings to get better knowledge about company and collect design ideas, then start sketching your ideas roughly. I recommend you to sketch 50 – 100 ideas and select best 3 – 5 of them, develop them digitally and present to the client in attractive way. I’ll describe how to sketch your ideas and how to present them to the client in better way in my future post.

Hope you’ve got something better from this post. If yes, please feel free to share this article for you friends, if you have any question, opinion or suggestion, comment them bellow.